Amazon Logo Arrow Meaning. In addition to that, the arrow below the wordmark visualizes the smile that the customers of the company would experience by shopping on their website. This signifies the diversity among amazon’s products—“everything from ‘a’ to ‘z’ “—as well as denoting a link to the diversity in the amazon forest itself.
Also, the arrow stands for continuous growth and perseverance in achieving goals. It symbolizes the company’s ability to sell everything from a to z. This added a meaning to the logo, which was that you could find everything from a to z on the website.
Amazon’s logo is a clever one.
And the smiley depicts customer’s satisfaction. There’s an arrow underneath the name that starts at the a and ends at the z. The smile symbolizes a happy customer. The amazon logo has undergone several redesigns since its foundation in 1994.