Amazon Logo Design History. Amazon’s logo was created way back when the retailer was only selling books, so that bs about carrying everything from a to z is, well, bs. Later in 1998, amazon dropped the yellow circle logo and replaced it with a new swish logo.
The yellow line started out curving down and now it curves up. Clear space is based upon the bold letter ‘o’ in the logo. Yes, a branded design environment can communicate sophisticated brand meaning without much (any?) usage of logos.
Yes, a branded design environment can communicate sophisticated brand meaning without much (any?) usage of logos.
This logo shows a yellow arrow going from the a to the z in amazon. This logo shows a yellow arrow going from the a to the z in amazon. But some ‘brand gurus’ or ‘brand evangelists’ (translation: Snapchat’s logo is in a simple square shape because the company primarily uses their logo as the icon for the app.