Amazon Whole Foods Acquisition. Meantime, if amazon's acquisition of whole foods expedites the shift to online grocery shopping, that means a new frontier for consumer giants. In the case of amazon’s acquisition of whole foods, the reasons are a little more mysterious.
New delivery models could be coming to whole foods. As a result of the whole foods acquisition, amazon's goodwill balance has ballooned to $13.4 billion as of the end of 2017, the highest ever, and the first time it accounted for more than 10. Exclusively for prime members in select zip codes.
Amazon acquired the grocery chain at $42 per share in a transaction amounting to $13.7 billion.
Amazon’s acquisition of whole foods was the beginning of amazon’s expansion in the grocery business. Meantime, if amazon's acquisition of whole foods expedites the shift to online grocery shopping, that means a new frontier for consumer giants. They will need to fight for eyeballs and learn new. The acquisition spurred many legacy grocers and mass merchants to beef up their ecommerce grocery services that shoppers continue to use.