Fedex Logo Meaning Arrow. Creative logo designed for a dutch financial advice company. The fedex logo, designed in 1994 by linden leader & landor associates, at first appears simple and straightforward.
Purple was retained as a brand colour with orange added, and the fedex logo thrives on its use of white space. Creative logo designed by judd madden for e2 consulting. Have you ever noticed the arrow hidden in the negative space between the ‘e’ and ‘x’?
It is now used as the fedex express wordmark.
It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals. So they're officially retiring all of their logo colors save for the standard purple and orange. Guess who found it first (after about half an hour…) me! Thanks to bobby and his typography professor leah hoffmitz, i was put in touch with the logo's creator: