How To Calculate Conversion Rate Google Ads. Total number of goal completions / total number of sessions. Conversion rate = (conversions ÷ visits) × 100.
So, from how google ads works, to how to analyse google ads data, read on for our most useful tips. Conversion rate is the percentage of conversions done for the total number of clicks obtained. The best way to calculate conversion rate depends on what exactly you’re defining as your conversion event and how you plan on measuring traffic.
Here, we can write a formula that will calculate our conversion rate.
Conversion rate = (conversions ÷ clicks) × 100 or for websites: This will give you your conversion rate, regardless of whether it’s an ad, webpage or email. Let’s name this field cr: Your total sales are $1200, and your google ads costs are $200.