How To Get More Podcast Sponsors. Rates are typically calculated as a cpm (more on that in a second). Part of learning how to get podcast sponsors is trial and error.
This is how much sponsors will pay per 1,000 downloads of your podcast, views of your video, or impressions on your tweet/instagram/facebook post. By joining a network, more advertisers see your content and are more likely to approach you with sponsorship opportunities that fit your audience well. You won’t earn more (or less) than $50.
Instead, you negotiate a set rate with the sponsor (for example, $50 per episode).
It should be short, but it should also contain the best parts of your podcast, thus giving potential sponsors a better feel of your podcast. Firstly, just as a reminder, in order to get podcast sponsors, you need to make sure that you are producing the best podcast possible. The key here is to highlight that it’s exposure to the same type of audience and a potentially comparable number of people at a discount. As your show grows, you can look independently for a sponsor and get a better rate.