Peter Drucker Quotes On Marketing. “the aim of marketing is to make selling superfluous.” (the essential drucker)* “every enterprise is a learning and teaching institution. And it is this view that often gets lost in many b2b marketing organizations where marketing is subservient to sales.
Peter drucker — american businessman born on november 19, 1909, died on november 11, 2005. Drucker considered marketing to be the responsibility of the managing leadership within a business, not a separate function. And it is this view that often gets lost in many b2b marketing organizations where marketing is subservient to sales.
Marketing is the distinguishing, unique function of the business.
“the most important thing in communication is to hear what isn’t being said.”. It encompasses the entire business. All the rest are 'costs'. “entrepreneurship is neither a science nor an art.