Spotify 2017 Wrapped Campaign. “from the music that brought us together to the quirks that make us. And so, the spotify ‘wrapped’ campaign was born.
The 2017 solar eclipse, for one. Using account data, spotify users were presented with a personalized recap of their listening habits during the year. Spotify saw a rise in subscribers, increased brand awareness, and showed that they care about user data and anonymity.
In 2017, spotify released a campaign that was completely brand new to music streaming services.
The debut campaign unveiled that someone had created an ‘i love gingers’ playlist, mostly populated by ed sheeran. This was when spotify released their annual campaign, wrapped. Wrapped is a deep dive into the artists, songs, and podcasts that defined your year. The campaign began with annual personalized playlists;