Starbucks Siren Logo History. The original logo featured a more detailed image, that showed the siren’s bare breasts and lower half with two split fish tails. Starbucks / via deadprogrammer.com and before 1987, this was the logo.
Starbucks also decided to keep siren out of it hence losing the coffee trademark from the logo. It was 1971 and the founders had landed on the name starbucks, inspired by moby dick. A logo was designed around her, and our long relationship with the siren began.
This was back in the early 1970s, when coffee came in tin cans labelled folger's or hills brothers.
As recently as 2011, the company removed all words from the logo, perhaps because the siren had become so recognizable, the chain’s cups and other product no longer needed to say “starbucks. The first logo, created in 1971, faithfully copied a woodcut: While scouring some old marine books, something stood out. The new logo now also included one star on either side of the siren.