Hyper Casual Games Market. 520 million out of that 660. The market research on hyper casual games showed 4 ads in a minute are too many, causing the retention rate to decrease to 20%.
When it comes to an acceptable number of. They offer instant entertainment and simplicity while making gameplay addictive and engaging. That number will increase rapidly in the future.
When it comes to an acceptable number of ads, displaying under 2.5 ads in a minute will cause about half of the users to churn.
It’s also a market space where trends develop and flourish in a surprisingly short span of time. That number will increase rapidly in the future. Unfortunately, it’s impossible to pinpoint which game really catalyzed the modern hyper casual game market. Because i think the number of players in the world for this hyper casual games’ category is currently around 1 billion.