Nike Just Do It Campaign. Nike tells its stories with a traditional narrative of a hero who overcomes hardships, fights with an enemy and leads to glory at the end. (you know i had to say that!)
In most cases, the enemy says to the hero that “you can’t”, but the tagline comes to help and tells “just do it”. Since then, nike has faced some backlash by fans. The just do it campaign for nike was responsible for seeing the company become the second most recognized brand globally.
The campaign focuses on the pejoratives lobbed.
While the physical fitness craze of the 80’s provided the perfect timing for nike, the marketer aimed at acquiring a share in the popularity of fitness and also making people believe that they could also excel in other areas of life other than sports. The kaepernick ad takes the sentiments of nike's equality campaign and applies it to one of the most divisive topics in political culture today. “it has been translated into many, many languages,” he continues. Inspiring the world's athletes, nike delivers innovative products, experiences and services.