Fedex Logo Arrow Meaning. Purple was retained as a brand colour with orange added, and the fedex logo thrives on its use of white space. Look at the space between e and x.
Creative logo designed by judd madden for e2 consulting. The buried arrow on the surface, there’s not much going on with fedex’s iconic logo—it’s just the name of the company in two different colors. While there isn’t anything incredibly groundbreaking in the colors or simple type, there is a hidden gem in there.
It might take you some time to find a hidden meaning in fedex logo.
The original fedex logo had the ex in orange; The name fedex is a syllabic abbreviation of the name of the company's original air division, federal express (now fedex express), which was used from 1973 until 2000.the company is known for its overnight shipping service and pioneering a system that could track packages and provide. If you still haven't, check out the white space between the e and x in “ex.” can you spot the arrow? It is now used as the fedex express wordmark.